Welcome back to Membership Monday! Today, we’re exploring the power of geofencing and how it can enhance your recruitment efforts. Imagine being able to invite parents to your events directly through Facebook—geofencing makes this possible. It’s an easy, affordable way to reach parents who may be interested in joining your Unit.
What is Geofencing?
Geofencing uses Facebook’s technology to detect when your audience enters a specified virtual zone and sends them invitations to your event. This method has been proven to increase attendance at recruitment events by 14% compared to non-geofenced events. Geofencing is a powerful tool to boost attendance at your recruitment events. Give it a shot and see how it works for your unit!
How to Set Up Geofencing
Customizing Your Target Audience
Budget and Duration
Here’s a step-by-step guide to getting started with geofencing for your events:
- Create a Facebook Event: Start by creating an event on Facebook through your unit’s social media page.
- Boost the Event: Click the “Boost Event” button in the top right-hand corner. This option allows you to promote your event beyond your immediate followers.
- Edit Event Details: You can modify the event’s text and images to ensure it’s appealing and accurate.
- Target Your Audience: Focus on the audience section at the bottom. You have two options: Advantage Audience or People You Choose Through Targeting. Select the latter to hone in on your specific target audience.
When you choose People You Choose Through Targeting, you can tailor your audience based on several factors:
- Demographics: Decide whether to target men, women, or both. Market research shows that moms typically make these decisions, but it’s beneficial to include both parents.
- Age Groups: Specify the age range of your target audience.
- Location: Enter your zip code to focus on your local area.
- Detailed Targeting: Narrow your audience further by selecting parents of school-age children or pre-teens and interests related to scouting, such as camping, fishing, and hunting.
Finally, set your budget and campaign duration. You can specify how many days you want to run the promotion, the start and end dates, and the total amount you’re willing to spend. For example, spending just $10 can help you reach between 300 and 900 people per day—people who might not have found your event otherwise.
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